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This week Burton Snowboards announced that they are moving their manufacturing operations to Austria, citing the costs associated with manufacturing in Vermont as the reason for the move. I was in Montpelier the day the decision was announced and was shocked to hear some opine that the move wasn’t such a big deal: after all, "only" 43 jobs were being lost. And, they noted, Burton has said that they would add R&D jobs. I thought all jobs were worth saving and that all jobs had value. Apparently, to some in Montpelier, all work is not equal. Some have a more erudite air about them. Too bad.

So while it is true that Burton is staying in Vermont and while it is true that higher-end R&D jobs will be created, are folks really missing the fact that good paying, (what were traditionally called) blue collar manufacturing jobs are leaving? Are they missing the fact that the quintessential Vermont success story (Burton) is publicly stating that manufacturing is no longer viable in this state? Can they be blind to the fact that not every person who wishes to live and work in this state can be an R&D engineer; or a software programmer; or work in any number of other knowledge based jobs? Vermont needs jobs for folks who either prefer to do other kinds of labor or for whom certain jobs reflect the best that they can be. We cannot continue to create a business environment where the cost of doing business is prohibitive for all but a few companies. Vermont cannot continue to turn a blind eye to large companies that would prefer to be here but who must respond to stockholders' needs. If Vermont wants to play in the global economy, we need to act like we do. Creating a business environment for boutique businesses is not going to create a world-class hub of economic development activity.

It is time to wake up and smell the coffee…………. and remember the time when young Olympian Gold Medal winners rode Burton boards made in Burlington, Vermont.