The Vermont Convention Bureau offers complimentary statewide event planning services to anyone looking at Vermont for a meeting, wedding or special event. They will help you match your vision and expectations to the perfect venue, location and services anywhere in the state.
The Vermont Convention Bureau markets Vermont as a premier meetings and events destination and drives tourism to member businesses.
2017 was defined by the meetings industry continuing to collaborate and working together to strengthen and unite our industry, resulting in another year of growth for the economy. Gains were seen throughout the year as the VCB welcomed more visitors and attendees than the previous year.
The VCB’s rebranding “MEET VT” launched in 2017 and influenced 79,455 overnight trips, ultimately contributing more than $28,600,684.00 in economic impact.
Managing the brand of their destination, creating awareness and excitement, and growing the meetings industry economy through marketing are core components of the Vermont Convention Bureau’s mission. Advertising, content marketing, social and public relations outreach all work together to influence their audience and create a solid foundation for marketing efforts and the success of sale’s programs.
The VCB’s 2018 sales and marketing strategies are designed to help continue to book more business into Vermont. It is the goal of the VCB to continue and grow the meetings market, in turn helping to grow our local economy.
Did you know that the VCB sales professionals help drive more than 1 in 5 group room nights in our community each year?
2017 brought in a diverse group of meetings including the American Association of Private Railroad Car Owners, the Mother Earth News Fair, APS 2017 Summer Conference/Prime Management Services, the Association of Teacher Educators, Association of State Executives, Association of Food and Drug Officials, Environmental Council of the States, Spartan Duals, the Beer Marketing and Tourism Conference and The Great Race. The VCB continued to welcome the Nordic Spirit Soccer group and the National Street Rod Association. The National Street Rod Association has been coming to Vermont for more than 25 years. We realize they have a choice in destinations for their group, that brings in over 3,000 room nights to our area, and are grateful they continue to choose Vermont.
TAKING IT ON THE ROAD
The VCB participated in a number of trade shows and networking events to promote Vermont to industry meeting planners. The VCB staff and members represented the state at the following events; New England Society of Association Executives, Annual Meeting in Mystic, CT and Trade Show in Waltham, MA. The VCB also attended Luxury Summit Meetings Showcases in Washington DC, Charlotte, NC, and Hartford, CT and Boston, MA. The VCB was the lead sponsor for the CONNECT New England show in Portland, ME and attended CONNECT Sports in New Orlean, LA. The VCB sponsored the Taste of Vermont in Washington, DC with our honored guest, Senator Leahy, the Vermont Tourism Conference in Stowe, VT and the Helms Briscoe Conference in Chicago, IL.
Introduce your social or professional organization to Vermont! BE A LOCAL CHAMP!
A Local CHAMP is a member of an organization that holds one or more event per year. Most organizations or associations have natural or local conferences to share and learn new information. The VCB would like you to introduce Vermont as a venue for your member organizations next meeting or event.
“We are constantly amazed by the incredible people and businesses that make Vermont the beautiful, passionate, creative, energetic and friendly place that is is. Our mission is to market and promote Vermont to potential visitors and groups, for the express purpose of aiding the Vermont economy. Membership dues fund us and all of our services are free to anyone planning a meeting or event.
From increased visitors to our website and social channels to filling up hotels, restaurants, cultural attractions, neighborhoods and meeting venues, the momentum we have built is strong. We look forward to continuing to raise our own bar as we develop marketing programs that have a favorable impact on Vermont.”
-The Vermont Convention Bureau Staff