Citizens Bank presents the Cow’s Home to Burlington
Media Coverage
We are happy to announce The Burlington Free Press,
WPTZ Channel 5, WOKO and KOOL 105 as our exclusive
media sponsors.
- WPTZ NewsChannel 5 is a regional leader in news, broadcasting for Burlington and the entire Champlain Valley
- WOKO is Burlington-Plattsburgh’s top Country station
- WKOL (KOOL 105) is Burlington-Plattsburgh’s top Classic Hits station
- The Burlington Free Press, Vermont’s premier source of print news, circulating over 48,000 newspapers daily
With a diverse approach to publicity, we are assuring that
The Cows Come Home will receive a generous amount of
media coverage—not only during the summer season but
also leading up to their unveiling and auction.
 WPTZ
4 Phases: A new spot for each.
40 spots for each phase (minimum), best time available: Length (15-30s)
1. Kickoff-Sponsorship
2. Get Ready, Cows are coming
3. Cows are here
4. End-Auction
News coverage of unveilings and related events, when possible
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 WOKO & KOOL 105
January 1st-31st:
90 recorded :60 second promos on KOOL 105 (approximately 3 per day)
60 recorded :60 second promos on WOKO (approximately 2 per day)
Message goal: educate listeners about the art project with a call to sponsor a cow at end.
February 1st-April 30th:
90 recorded :15 promos on KOOL 105 (approximately 1 per day)
90 recorded :15 promos on WOKO (approximately 1 per day)
Message goal: to keep top of mind awareness for art project while in construction phase
May 1st-9th:
25 recorded :15 promos on KOOL 105 (approximately 1 per day)
15 recorded :15 promos on WOKO (approximately 1 per day)
Message goal: to tease and build excitement for beginning of display phase
May 10th-October 10th:
300 recorded :30 promos on KOOL 105 (approximately 2 per day)
150 recorded :30 promos on WOKO (approximately 1 per day)
Message goal: to get listeners to see the Cows on display
October 11th-November 9th:
90 recorded :30 second promos on KOOL 105 (approximately 3 per day)
60 recorded :30 second promos on WOKO (approximately 2 per day)
Message goal: drive listeners to eBay to bid on cow auction
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 Burlington Free Press
Coverage throughout phases of marketing campaign through news articles, PLUS:
- Launch Support
- Print
- Colorful map featuring all cow locations, artists, sponsors.
- Digital
Slideshow of all cows in Burlingtonfreepress.com including artist and sponsor.
- Sustaining Interest,
Print
Coloring Contest, Scavenger Hunt
- Digital
Burlingtonfreepress.com micro-site including cows, artists and sponsors.
- Picture of the Week
- Closing Event Support
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For more information contact Matt McMahon, (802) 863-3489 ext. 208 or Matt@vermont.org