Staff Spotlight: Susan Smith, Vice President of Visitor Services

Susan is responsible for growing the local economy through the strategic development of driving new business to our hotels and attraction members. She is responsible for developing and executing an annual business development plan working with key members of the VCB Board of Directors and the Lake Champlain Regional Chamber of Commerce Tourism Committee. Susan manages the overall team, assisting with closing, development of new markets, and collaborating with various departments of the Chamber.

What three traits define you?
Loyal, trusting, giving

What is your personal philosophy?
Newton’s third law [of motion] or karma —The energy that you put into the world comes back. In other words, the fruit is in the seed. You can’t sow an apple seed and expect to get an avocado tree. The consequences of your life are sown in what you do and how you behave.

What is one thing you could not live without?
My daughter.

What is the one thing you cannot resist?
Cream cheese, I just love it.

What is your greatest fear?

Where is your favorite place to be?
On my boat!

What is your favorite thing to do?

Where is the best place you have traveled to and why?
Amsterdam. The home of Anne Frank; the bookcase, the diary, the history, the reality.

What is the weirdest job you have ever had?
Never had a weird job, is that weird?

What has been the most important innovation you have witnessed in your lifetime?
The Internet and digital transmission

If you could do another job for just one day, what would it be?
To have been Princess Diana.

How do you define success?
Success is not an accident.

What is the best book you have ever read?
Every Day is Friday

Tell us something that might surprise us about you.
I was Miss Teenage Vermont, 1978

Contact Susan:

(802) 863-3489 x230

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