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Tourism Promotion

The Lake Champlain Regional Chamber of Commerce promotes the Lake Champlain region as a welcoming destination where visitors can explore and experience the area’s scenic diversity, rich culture, and close proximity to the state’s outdoor natural and recreational treasures. Through projects, initiatives, events and our welcome centers, we connect tourists to our member businesses and our member businesses to tourism-driven educational and promotional resources.

We ensure our members benefit from the financial impact of Vermont’s 13 million yearly travelers and engaged residential patrons.

Our Tourism Digital Marketing Strategy Centers on the Vermont Experience homepage screenshot

Beginning with, we work to tell the story of our tourism members in the best way possible–which is why we are proud to be launching a more user-friendly and experience-heavy In addition to its being easy and more enticing for tourists to plan their next vacation here, our tourism members will be provided even more opportunities to advertise and showcase their services.

hands holding an ipad

Social Media

To amplify our social media followers and email subscribers, we collaborated with the state and lodgers to run three series of Vermont experience giveaways. As a result, we added more than 8,000 new emails to our tourism quarterly list and garnered over three million impressions across our various social media networks.

group of people in Vermont Flannel shirts

Travel Writers/Shows

We work with travel writers to ensure they explore all our members and what they offer. In addition to working directly with writers to plan itineraries, we are always on the lookout for new partnerships for our members. We were present at the NY Times Travel Show and connected with over 1,000 travelers, bloggers, social media influencers, and industry leaders. We also partnered with the Boston Herald to run spread on fall tourism. 

Read the boston herald article
backpack and experience burlington

Experience Burlington

100,000 copies of Experience Burlington, our annual magazine features listings and editorials of member organizations and the region.  

View Experience Burlington magazine
Lake Champlain Islands Map

Lake Champlain Islands Map

40,000 copies of the Islands Map + Guide, our annual map + guide for the Lake Champlain Islands, made their way into visitors hands this year.

Download Islands Map & Guide
Man speaking on a microphone

Fam Tours

Our summer Familiarization event hosted tourism members, hospitality members, and welcome center staff. Participating tourism members had an opportunity to share what they have going on so that individuals who work directly with tourists can better showcase our region. We will be hosting another Familiarization tour this fall.